The history Of Bournville Village Festival
How did it all start?
In 1902, in common with the rest of the country, the small village of Bournville (then only 400 homes) decided to celebrate the Coronation of King Edward VII in the form of a festival for the local children. The first Festival was so greatly enjoyed by the local families that it was decided by Bournville Village Council’s founder, George Cadbury, to make it an annual event with the Maypole being the centrepiece.
During the First World War Bournville Village Festival came to a halt but recommenced in 1919 and continued until 1939 when, once again, war brought it to a stop. During the Second World War performances were given on Rowheath Playing fields but, when peace came, the Festival began again at the Cadbury Men’s Recreation Grounds, where it is still held to this day.
In 2019 the Festival celebrates its 117th Anniversary and, although the content has changed over the years, the Maypole has always been an important central item and has now become a great tradition belonging to Bournville.
What goes on at
Bournville Village Festival
arena acts & fireworks finale
Various arena acts including the annual Maypole.
Fireworks display sponsored by Mondelez.
Hosting some of the best local crafters around with a wide variety of crafts from jewellery to jams, our craft tent has them all.
funfair, Activities, Games & stalls
Funfair rides, activities, games and all kinds of different stalls. This year we are having more stalls than ever before which means we have been able to arrange some more free activities for families visiting the festival.
food & drinks
If you’re peckish at the festival we have a variety of food and drink stalls at varying prices to satisfy your cravings.
You’re also more than welcome to bring a picnic but please remember to put any rubbish in the bins provided.
Years & still going strong
We can always do with an extra pair of hands at Bournville Village Festival, if you’d like to help out and volunteer then please click the button below, this will take you to an online form where you can register your interest. Once you have done this one of the festival team will get in touch with you.
It costs us a lot of money to put on Bournville Village Festival every year, as the economy grows and changes the prices of stalls and services we have to pay for to run the festival’s costs grow too.
If you think you are able to help us by sponsoring the festival with your hard earned cash or with your services please get in touch…
If you or your child would like to take part in the Bournville Village Festival Maypole please click the button below to fill out a registration form.
Practices are already underway so you may have some catching up to do, but the dances are fairly easy to learn and practice at home.